What to Expect From Apple This Spring: New Macs and More

February has been a relatively quiet month for Apple so far beyond the new HomePod arriving to customers, but things should pick up soon. Apple is rumored to have at least three new product announcements planned for the period of March through June, including a new Mac Pro, a 15-inch MacBook Air, and its long-awaited AR/VR headset. Apple often introduces a new iPhone color or two in the spring too, and that tradition could continue this year.

Mac Pro VR Headset New iPhone Color Triptych Feature
Below, we have recapped what to expect from Apple this spring based on the latest rumors. As always, Apple's plans could change at any time.

New Mac Pro

Mac Pro Feature Teal
Apple is widely expected to release a new Mac Pro with Apple silicon this year. According to Bloomberg's Mark Gurman, the high-end desktop computer will be available with a new M2 Ultra chip, which would make it the fastest Mac ever. He expects the new Mac Pro to have the same design as the 2019 model, but lack user-upgradeable RAM. A higher-end "M2 Extreme" chip for the computer was apparently cancelled.

Last month, Gurman said Apple was internally testing a new Mac Pro running macOS 13.3, which is expected to be publicly released this spring. Given this, it's possible that Apple could release the new Mac Pro and macOS 13.3 around March or April, but there is still no definitive timeframe for the computer's release this year, so there remains a chance that the new Mac Pro is announced at WWDC 2023 in June or later in the year.

AR/VR Headset

apple ar headset concept 1

Apple Headset mockup by Ian Zelbo

Apple has been rumored to be working on a headset with both augmented reality and virtual reality capabilities for years now, and rumors suggest the company will finally introduce the device in 2023. Last month, reputable Apple analyst Ming-Chi Kuo said the headset is likely to debut at an Apple Event this spring or at WWDC in June.

Apple's headset will reportedly feature dual 4K micro-LED lenses, over a dozen cameras, M2 and H2 chips, advanced eye and hand tracking, a physical knob similar to the Digital Crown on the Apple Watch, an iOS-like interface with a grid of apps, the ability to function as an external display for a Mac, and more. Apple is expected to give developers time to create AR and VR apps for the headset before releasing it later in the year.

15" MacBook Air

MacBook Air M2 Chip Purple Feature
Apple's supply chain started production of display panels for a new 15.5-inch MacBook Air this month, according to display industry analyst Ross Young, who has a very good track record with rumors about future Apple products over the past few years.

Young expects the new MacBook Air to launch in early April, but it is possible that an announcement and pre-orders could occur sooner. Apple often holds a spring event to announce new products, such as in March 2022 and April 2021.

A new 15-inch display size option would be the largest ever for the MacBook Air. Young did not provide any additional details about the new model, including whether it would be equipped with the M2 chip or the next-generation 3nm-based M3 chip, which Apple has yet to announce. Apple's chipmaking partner TSMC began mass production of 3nm chips in December, but it's unclear if the M3 chip would be ready by April.

New iPhone Color?

purple iphone 12 and 12 mini
Apple often releases at least one new iPhone color in the spring, and that tradition could potentially continue this year.

At its March 2022 event, Apple introduced a new Alpine Green color for the iPhone 13 Pro and iPhone 13 Pro Max, and a new Green color for the iPhone 13 and iPhone 13 mini. In April 2021, Apple made the iPhone 12 and iPhone 12 mini available in Purple.

In the past, Apple released a new (PRODUCT)RED color for the iPhone 7 and iPhone 8 series.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Buy Now)
Related Forum: Mac Pro

Top Rated Comments

Rychiar Avatar
10 months ago
I just want a new iMac! is it that hard?!
Score: 41 Votes (Like | Disagree)
Realityck Avatar
10 months ago
I like to see the larger IMac return to its glory in a new design using M2 Pro/Max SoC's.

I also like to see what the Mac Pro turns out to be like.
Score: 23 Votes (Like | Disagree)
dantracht Avatar
10 months ago
Hate to keep repeating myself, but all I’m really interested in is HomeKit being fixed.
Score: 22 Votes (Like | Disagree)
Nsully59 Avatar
10 months ago

Yep, I miss in person events. There's special magic in them.
I don't know. I kinda like not hearing the forced seal-clapping and "woooo!" from an audience (or, worse, NO reaction when the presenter is obviously expecting some :D ). These pre-produced things are error/glitch free and pretty neat to watch (the editing, transitions, graphics, etc.). Trotting out a fear-of-public-speaking CEO of some third-party tech/gaming company to rattle on for 10-12 minutes, live on stage while trying to sound breezy/witty/hip, is painful. The video-based events/presentations can bypass all that awkward, dead space of past live events. I've grown to like them. They seem a bit tighter/more focused overall.

Post-Steve, these things just aren't what they used to be. I had the joy of watching all those 1998-2010-ish Macworld (including New York, Paris and Tokyo), WWDC, NAB, standalone events, etc. with Steve holding the stage for 90+ minutes...and never once glancing at the clock and thinking "when is this going to be over?!", which is about all I do now with Tim and his rotating cast of presenters. Wanna talk about "special magic". Those too young to have sat through those - either in person or online - as they happened really missed something special; thankfully they're mostly all on YouTube.

That January 2007 introduction of the iPhone is the best presentation/product unveiling I've ever seen. Perfection (and, reading the behind-the-scenes story of it all, with a flaky, barely-reliable demo model, technical hurdles galore and last-minute tweaks to the presentation and features to be highlighted, it's nothing short of a miracle that it went as well as it did). It could've (should've?) been an absolute train wreck!
Score: 20 Votes (Like | Disagree)
clunkmess Avatar
10 months ago
M2 iMac??
Score: 18 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
10 months ago
It would be amazing if Apple can release iPhone 14 Pro line up in Product Red, please. I've been waiting for this for a very long time now. Make it happen!
Score: 17 Votes (Like | Disagree)

Popular Stories

M3 Chip Apple Event Slide

First Benchmark Results Surface for M3 Chip in New Macs

Wednesday November 1, 2023 7:53 am PDT by
The first benchmark results for the standard M3 chip surfaced in the Geekbench 6 database today, providing a closer look at the chip's CPU performance improvements. Based on the results so far, the M3 chip has single-core and multi-core scores of around 3,000 and 11,700, respectively. The standard M2 chip has single-core and multi-core scores of around 2,600 and 9,700, respectively, so the...
iOS 17

Apple Preparing to Release iOS 17.1.1 Update for iPhone

Thursday November 2, 2023 1:22 pm PDT by
Apple appears to be internally testing an iOS 17.1.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. iOS 17.1.1 will almost certainly be focused on bug fixes, but it's unclear exactly which issues the update will address. The update could include the same fix for Wi-Fi connectivity issues that Apple rolled out in the first iOS 17.2 beta,...
m3 pro chip

Apple M3 Pro Chip Has 25% Less Memory Bandwidth Than M1/M2 Pro

Tuesday October 31, 2023 3:11 am PDT by
Apple's latest M3 Pro chip in the new 14-inch and 16-inch MacBook Pro has 25% less memory bandwidth than the M1 Pro and M2 Pro chips used in equivalent models from the two previous generations. Based on the latest 3-nanometer technology and featuring all-new GPU architecture, the M3 series of chips is said to represent the fastest and most power-efficient evolution of Apple silicon thus far. ...
AitTag New Firmware

Apple Releases New Firmware for AirTags

Tuesday October 31, 2023 11:26 am PDT by
Apple today released a new firmware update designed for the AirTag item trackers. The firmware features a build number of 2A61, up from the 2A36 firmware that came out last December. It has been nearly a year since Apple updated the firmware on the AirTags, and there is no word yet on what might be included in the update. Today's firmware release will be rolling out on a staggered basis....
M3 Max Chip

M3 Max Chip Around as Fast as M2 Ultra in Early Benchmark Results

Wednesday November 1, 2023 7:27 pm PDT by
The first benchmark results for Apple's M3 Max chip surfaced in the Geekbench 6 database today, providing a look at CPU performance. Based on the "Mac15,9" model identifier shown, the results appear to be for the new 16-inch MacBook Pro. The highest multi-core score for the M3 Max with a 16-core CPU is currently 21,084 as of writing. If this early result is accurate, this means the M3 Max is ...
10 New Features With iOS 17

iOS 17.2 Coming Later This Year With These 10 New Features for iPhone

Friday November 3, 2023 1:23 pm PDT by
Apple made the first beta of iOS 17.2 available to developers and public beta testers last week, and the software update includes many new features and changes for iPhones. Below, we have highlighted 10 of these new features and changes. iOS 17.2 is expected to be released to the public in December. Once available, the update can be installed in the Settings app under General → Software...
Pro Display XDR Red

Macs With M3 Chip Still Officially Support Only a Single External Display

Thursday November 2, 2023 7:41 am PDT by
Macs equipped with the standard M3 chip still support only one external display with up to 6K resolution at 60Hz, according to Apple's tech specs. So far, the chip is available in the entry-level 14-inch MacBook Pro and the 24-inch iMac. This limitation has existed since the first Apple silicon Macs with the M1 chip were released in 2020, but users can connect multiple external displays to...
apple music voice plan feature blue green

Apple Music's Lower-Priced Voice Plan Being Discontinued

Wednesday November 1, 2023 11:51 am PDT by
The lower-cost Apple Music Voice Plan is being discontinued this month in the U.S. and all other countries where it was available, according to an Apple support document. Brazilian website MacMagazine was first to alert us to this news. "Beginning in November, Apple will discontinue the Apple Music Voice plan," said Apple. "We are focused on delivering the best, most robust music experience...