Apple Removes Gift Wrapping Option With 'Signature' Ribbon Box

Apple no longer offers gift wrapping for online orders in the U.S., Canada, U.K., Germany, Singapore, Australia, New Zealand, and select other countries where the option was available. References to gift wrapping were removed from Apple's website this week, and the option no longer appears to be available at checkout.

Apple Gift Wrap Boxes
The gift wrapping consisted of a "signature" white box with a red ribbon, along with a greeting card that could include a personal message. The option was available for an additional charge, although it was occasionally free during limited-time promotions.

Apple has also discontinued the option to include a gift message on the packing slip for an order.

Apple continues to offer free personalized engraving for select products, allowing for a custom message or emojis to be etched directly onto select iPads, AirPods, and Beats, as well as the AirTag and second-generation Apple Pencil.

Top Rated Comments

cocky jeremy Avatar
16 weeks ago
Probably a Tim Cook move to save $.05 per order. lol.
Score: 35 Votes (Like | Disagree)
carswell Avatar
16 weeks ago
There's a strong trend to reduce secondary (read superfluous) packaging, including gift packaging. Beyond the cost savings, there are strong environmental arguments in favour of it.
Score: 25 Votes (Like | Disagree)
CarAnalogy Avatar
16 weeks ago
Seems like a strange thing to cut. I guess not enough people were taking the option to justify the cost. They could have promoted it better, this is the first time I’ve heard of the option.
Score: 23 Votes (Like | Disagree)
Mr. Dee Avatar
16 weeks ago
I wouldn’t be surprised if in 10 years, Apple just gives you the device without the box for in person store purchases and tells you to read the PDF manual on one of your existing devices. ?
Score: 15 Votes (Like | Disagree)
WWPD Avatar
16 weeks ago
I'm going to miss the option of a red ribbon tied on with care by an anonymous Chinese factory worker. :(
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
16 weeks ago
I miss the old Apple shrink wrap packaging.
Score: 9 Votes (Like | Disagree)

Popular Stories

M3 Chip Apple Event Slide

First Benchmark Results Surface for M3 Chip in New Macs

Wednesday November 1, 2023 7:53 am PDT by
The first benchmark results for the standard M3 chip surfaced in the Geekbench 6 database today, providing a closer look at the chip's CPU performance improvements. Based on the results so far, the M3 chip has single-core and multi-core scores of around 3,000 and 11,700, respectively. The standard M2 chip has single-core and multi-core scores of around 2,600 and 9,700, respectively, so the...
iOS 17

Apple Preparing to Release iOS 17.1.1 Update for iPhone

Thursday November 2, 2023 1:22 pm PDT by
Apple appears to be internally testing an iOS 17.1.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. iOS 17.1.1 will almost certainly be focused on bug fixes, but it's unclear exactly which issues the update will address. The update could include the same fix for Wi-Fi connectivity issues that Apple rolled out in the first iOS 17.2 beta,...
m3 pro chip

Apple M3 Pro Chip Has 25% Less Memory Bandwidth Than M1/M2 Pro

Tuesday October 31, 2023 3:11 am PDT by
Apple's latest M3 Pro chip in the new 14-inch and 16-inch MacBook Pro has 25% less memory bandwidth than the M1 Pro and M2 Pro chips used in equivalent models from the two previous generations. Based on the latest 3-nanometer technology and featuring all-new GPU architecture, the M3 series of chips is said to represent the fastest and most power-efficient evolution of Apple silicon thus far. ...
AitTag New Firmware

Apple Releases New Firmware for AirTags

Tuesday October 31, 2023 11:26 am PDT by
Apple today released a new firmware update designed for the AirTag item trackers. The firmware features a build number of 2A61, up from the 2A36 firmware that came out last December. It has been nearly a year since Apple updated the firmware on the AirTags, and there is no word yet on what might be included in the update. Today's firmware release will be rolling out on a staggered basis....
M3 Max Chip

M3 Max Chip Around as Fast as M2 Ultra in Early Benchmark Results

Wednesday November 1, 2023 7:27 pm PDT by
The first benchmark results for Apple's M3 Max chip surfaced in the Geekbench 6 database today, providing a look at CPU performance. Based on the "Mac15,9" model identifier shown, the results appear to be for the new 16-inch MacBook Pro. The highest multi-core score for the M3 Max with a 16-core CPU is currently 21,084 as of writing. If this early result is accurate, this means the M3 Max is ...
10 New Features With iOS 17

iOS 17.2 Coming Later This Year With These 10 New Features for iPhone

Friday November 3, 2023 1:23 pm PDT by
Apple made the first beta of iOS 17.2 available to developers and public beta testers last week, and the software update includes many new features and changes for iPhones. Below, we have highlighted 10 of these new features and changes. iOS 17.2 is expected to be released to the public in December. Once available, the update can be installed in the Settings app under General → Software...
Pro Display XDR Red

Macs With M3 Chip Still Officially Support Only a Single External Display

Thursday November 2, 2023 7:41 am PDT by
Macs equipped with the standard M3 chip still support only one external display with up to 6K resolution at 60Hz, according to Apple's tech specs. So far, the chip is available in the entry-level 14-inch MacBook Pro and the 24-inch iMac. This limitation has existed since the first Apple silicon Macs with the M1 chip were released in 2020, but users can connect multiple external displays to...
apple music voice plan feature blue green

Apple Music's Lower-Priced Voice Plan Being Discontinued

Wednesday November 1, 2023 11:51 am PDT by
The lower-cost Apple Music Voice Plan is being discontinued this month in the U.S. and all other countries where it was available, according to an Apple support document. Brazilian website MacMagazine was first to alert us to this news. "Beginning in November, Apple will discontinue the Apple Music Voice plan," said Apple. "We are focused on delivering the best, most robust music experience...