Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg.
Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.
Canoo Interior
Apple's main competitor will likely be Tesla, a brand that features electric vehicles with some self-driving functionality. Tesla vehicles are priced starting at around $47,000, but can go up to over $100,000. If the base Apple Car is priced at or around $100,000, it will compete with Tesla's higher-end Model S.
The original plan was to price the Apple Car over $120,000, but Apple is now planning for a lower price point, likely due to the more restricted autonomous driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the Apple Car, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.
Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.
$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.
Wednesday November 1, 2023 7:53 am PDT by Joe Rossignol
The first benchmark results for the standard M3 chip surfaced in the Geekbench 6 database today, providing a closer look at the chip's CPU performance improvements. Based on the results so far, the M3 chip has single-core and multi-core scores of around 3,000 and 11,700, respectively. The standard M2 chip has single-core and multi-core scores of around 2,600 and 9,700, respectively, so the...
Thursday November 2, 2023 1:22 pm PDT by Joe Rossignol
Apple appears to be internally testing an iOS 17.1.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. iOS 17.1.1 will almost certainly be focused on bug fixes, but it's unclear exactly which issues the update will address. The update could include the same fix for Wi-Fi connectivity issues that Apple rolled out in the first iOS 17.2 beta,...
Tuesday October 31, 2023 3:11 am PDT by Tim Hardwick
Apple's latest M3 Pro chip in the new 14-inch and 16-inch MacBook Pro has 25% less memory bandwidth than the M1 Pro and M2 Pro chips used in equivalent models from the two previous generations. Based on the latest 3-nanometer technology and featuring all-new GPU architecture, the M3 series of chips is said to represent the fastest and most power-efficient evolution of Apple silicon thus far. ...
Tuesday October 31, 2023 11:26 am PDT by Juli Clover
Apple today released a new firmware update designed for the AirTag item trackers. The firmware features a build number of 2A61, up from the 2A36 firmware that came out last December. It has been nearly a year since Apple updated the firmware on the AirTags, and there is no word yet on what might be included in the update. Today's firmware release will be rolling out on a staggered basis....
Wednesday November 1, 2023 7:27 pm PDT by Joe Rossignol
The first benchmark results for Apple's M3 Max chip surfaced in the Geekbench 6 database today, providing a look at CPU performance. Based on the "Mac15,9" model identifier shown, the results appear to be for the new 16-inch MacBook Pro. The highest multi-core score for the M3 Max with a 16-core CPU is currently 21,084 as of writing. If this early result is accurate, this means the M3 Max is ...
Friday November 3, 2023 1:23 pm PDT by Joe Rossignol
Apple made the first beta of iOS 17.2 available to developers and public beta testers last week, and the software update includes many new features and changes for iPhones. Below, we have highlighted 10 of these new features and changes. iOS 17.2 is expected to be released to the public in December. Once available, the update can be installed in the Settings app under General → Software...
Thursday November 2, 2023 7:41 am PDT by Joe Rossignol
Macs equipped with the standard M3 chip still support only one external display with up to 6K resolution at 60Hz, according to Apple's tech specs. So far, the chip is available in the entry-level 14-inch MacBook Pro and the 24-inch iMac. This limitation has existed since the first Apple silicon Macs with the M1 chip were released in 2020, but users can connect multiple external displays to...
Wednesday November 1, 2023 11:51 am PDT by Joe Rossignol
The lower-cost Apple Music Voice Plan is being discontinued this month in the U.S. and all other countries where it was available, according to an Apple support document. Brazilian website MacMagazine was first to alert us to this news. "Beginning in November, Apple will discontinue the Apple Music Voice plan," said Apple. "We are focused on delivering the best, most robust music experience...
Top Rated Comments
I can hire four to eight people to carry me to the mall in a palanquin like an ancient king.
https://en.wikipedia.org/wiki/File:A_covered_sedan_chair_being_carried_by_eight_or_nine_men,_wearing_white_with_various_coloured_sashes_and_turbans.jpg
Set of four (4) wheels: $250,000