Apple recently launched a new advertising campaign to promote its Apple Pay payment method, using the "Pay the Apple Way" slogan on billboards, social networks, and more.
The "Pay the Apple Way" messaging is meant to demonstrate the ease of using an iPhone or Apple Watch to make a purchase without the need to pull out a card from a wallet. Apple highlights the simplicity and speed of Apple Pay, as well as the built-in security.
Apple has installed billboards in the United States and the UK, which is where it is promoting Apple Pay. Apple plans to debut a dynamic and immersive experience using prominent street billboards and mall placements. Apple customers in London, Birmingham, Manchester, Dallas, and Atlanta will see the ads.
There are four videos that go along with the campaign that show the ease of use of using Apple Pay, and Apple plans to show these on TikTok, Twitter, Instagram, and other social networks. For TikTok specifically, Apple has teamed up with TikTok creators. Each personality will answer the question "Can I [blank] with Apple Pay?" to spark dialogue about the uses of contactless payments.
The advertising campaign is already live, with the ads appearing in cities and on social media networks. Apple Pay is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85 percent of retailers in the United States.
I'm fully convinced that Apple Pay + Apple Watch is the best point-of-sales experience possible. Full stop. At least once a month I "blow away" a sales person who didn't know their terminal could accept contactless payments by using my Watch to pay. So easy, so quick, and always right on my wrist where it is convenient to use. Never used my card (or cash) in England - hoping the US will eventually become as well-covered with contactless payments.
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
? Pretty much the same experience for me.
Travelling in Europe, South America has been smooth as butter only using my iPhone.
Africa? Not so much… USA? Also, not so much.
Here in the UK the only time I need cash is for my monthly haircut, A3 colour photocopies at the library and… buying The Big Issue. Most days I only leave the house with my keys and iPhone. Oh and headphones! ?
I'm amazed how many people wearing an AW pull out their credit card at the store ... ApplePay on the AW is one of my favorite features ...
Worse is when I see them scrolling through their phone, they put it away, and pull out their cards!
I use it almost everywhere except Walmart. Unfortunately for Walmart, I have to use Walmart Pay, but I will live. I just need Home Depot on board and I don't even need to carry a wallet at all!
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
Wednesday November 1, 2023 7:53 am PDT by Joe Rossignol
The first benchmark results for the standard M3 chip surfaced in the Geekbench 6 database today, providing a closer look at the chip's CPU performance improvements. Based on the results so far, the M3 chip has single-core and multi-core scores of around 3,000 and 11,700, respectively. The standard M2 chip has single-core and multi-core scores of around 2,600 and 9,700, respectively, so the...
Thursday November 2, 2023 1:22 pm PDT by Joe Rossignol
Apple appears to be internally testing an iOS 17.1.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. iOS 17.1.1 will almost certainly be focused on bug fixes, but it's unclear exactly which issues the update will address. The update could include the same fix for Wi-Fi connectivity issues that Apple rolled out in the first iOS 17.2 beta,...
Tuesday October 31, 2023 3:11 am PDT by Tim Hardwick
Apple's latest M3 Pro chip in the new 14-inch and 16-inch MacBook Pro has 25% less memory bandwidth than the M1 Pro and M2 Pro chips used in equivalent models from the two previous generations. Based on the latest 3-nanometer technology and featuring all-new GPU architecture, the M3 series of chips is said to represent the fastest and most power-efficient evolution of Apple silicon thus far. ...
Tuesday October 31, 2023 11:26 am PDT by Juli Clover
Apple today released a new firmware update designed for the AirTag item trackers. The firmware features a build number of 2A61, up from the 2A36 firmware that came out last December. It has been nearly a year since Apple updated the firmware on the AirTags, and there is no word yet on what might be included in the update. Today's firmware release will be rolling out on a staggered basis....
Wednesday November 1, 2023 7:27 pm PDT by Joe Rossignol
The first benchmark results for Apple's M3 Max chip surfaced in the Geekbench 6 database today, providing a look at CPU performance. Based on the "Mac15,9" model identifier shown, the results appear to be for the new 16-inch MacBook Pro. The highest multi-core score for the M3 Max with a 16-core CPU is currently 21,084 as of writing. If this early result is accurate, this means the M3 Max is ...
Friday November 3, 2023 1:23 pm PDT by Joe Rossignol
Apple made the first beta of iOS 17.2 available to developers and public beta testers last week, and the software update includes many new features and changes for iPhones. Below, we have highlighted 10 of these new features and changes. iOS 17.2 is expected to be released to the public in December. Once available, the update can be installed in the Settings app under General → Software...
Thursday November 2, 2023 7:41 am PDT by Joe Rossignol
Macs equipped with the standard M3 chip still support only one external display with up to 6K resolution at 60Hz, according to Apple's tech specs. So far, the chip is available in the entry-level 14-inch MacBook Pro and the 24-inch iMac. This limitation has existed since the first Apple silicon Macs with the M1 chip were released in 2020, but users can connect multiple external displays to...
Wednesday November 1, 2023 11:51 am PDT by Joe Rossignol
The lower-cost Apple Music Voice Plan is being discontinued this month in the U.S. and all other countries where it was available, according to an Apple support document. Brazilian website MacMagazine was first to alert us to this news. "Beginning in November, Apple will discontinue the Apple Music Voice plan," said Apple. "We are focused on delivering the best, most robust music experience...
Top Rated Comments
Pretty much the same experience for me.
Travelling in Europe, South America has been smooth as butter only using my iPhone.
Africa? Not so much… USA? Also, not so much.
Here in the UK the only time I need cash is for my monthly haircut, A3 colour photocopies at the library and… buying The Big Issue. Most days I only leave the house with my keys and iPhone. Oh and headphones! ?
I use it almost everywhere except Walmart. Unfortunately for Walmart, I have to use Walmart Pay, but I will live. I just need Home Depot on board and I don't even need to carry a wallet at all!